MZA LABEL
EVERYDAY SPORTSWEAR
Product Design
Art Direction
Website
Social
CRM Strategy
2024
MZA Label is a new essential lifestyle brand, creating elevated sportswear and premium essentials for today’s active lifestyle. They approached us to consult on their brand strategy, identifying where the existing framework could be refined to better align with their vision and market positioning.
PROJECT INFO
Our work included updating their website for improved user experience, refining their logo system and supporting graphics, and implementing a fresh content strategy. We also led the art direction and full production for their SS24 campaign, ensuring the collection launched with a visual language that matched the brand’s elevated, performance‑driven identity.