ART FOR HEROES
MADDOX GALLERY FOR THE NHS HEROES
Branding
Art Direction
Website
Social Strategy
CRM Strategy
2021
PROJECT INFO
We were commissioned by Maddox Gallery to design and develop an online gallery for Art for Heroes, a fundraising initiative in support of NHS care workers on the front line during the COVID-19 pandemic. Our role began with crafting the full brand identity for the project, ensuring it carried the credibility of the gallery while communicating the urgency and purpose of the campaign.
The centrepiece was a fully functional, shoppable online gallery where users could bid on artworks, with all proceeds going directly to charity. Built in just four days to meet the tight launch window, the site went on to raise over £2 million in its first eight days and gained national media attention across television and radio.
